Belle Vie
Belle Vie is a French fashion-themed pet salon service. The teal- blue/green color contrasting with white conveys a consistent image of professionalism and cleanliness. Its clean, bold, yet simplified packaging attracts customers to buy both the hygiene products and the water bottle products.
MARKETING
Branding is aimed toward a sophisticated clientele and the utilization of minimalism helps project a clean, finished visual appearance. This bold, simplified design approach is intended to attract potential customers in such a way that the product ultimately sells itself.
Packaging
The package design concept for Belle Vie is central to the product’s marketing strategy. The process began with research, ideation, and hand-drawn conceptualization followed by logo development. A realistic vision of the product was achieved utilizing mock-ups. Color palette choices were aimed at achieving balance, visual hierarchy and brand focus to attract customer attention.
Custom Design
In designing the water bottle, emphasis was placed on functionality. The product design is more user friendly and pet friendly than that of its competitors. The pressurized screw water bottle has a cap that can simply be removed and used as a bowl, making it easier for the pet to enjoy a drink.
THE WEBSITE
The main objective is to project a message that Belle Vie is a brand that professionals would prefer to use in a pet salon. Detailed images of the packaged products were placed within the website to bring attention to the brand.